Case Studies
A collection of the brands, campaigns, and creative work we have built with our clients.
Pasadena Tar Heels
Scope of Work:
Designed a custom team identity for the Pasadena Tar Heels youth basketball program, inspired by the legacy of the University of North Carolina Tar Heels. The project reimagined the team’s look to reflect local culture and pride, blending streetwear-inspired design with athletic authenticity.
Deliverables:
Team Logo Design and Variations
Jersey and Shorts Design Concepts
Custom Color Palette (Black, Gray, Navy Blue with optional accents)
Typography and Branding Elements
Creative Direction for Uniform Placement and Visual Storytelling
HomeCourt
Scope of Work:
Created the full brand identity and business foundation for HomeCourt, a community-based organization that supports at-risk youth and families through athletic, academic, wellness, and nourishment programs. The brand was built to feel empowering and approachable, capturing the idea of structure, support, and belonging.
Deliverables:
Brand Book and Style Guide (logos, colors, fonts, tone)
Business Plan and Executive Summary
Pitch Deck for presentations and sponsorship outreach
Tagline development: #1 Structure. Support. Second Home.
Visual direction and creative storytelling for marketing materials
Scope of Work:
Led the storytelling and visual direction for Lawrence & Colbert, a Black-owned salon in Altadena reopening after the local fires. The project focused on capturing the shop’s history, resilience, and cultural impact through creative storytelling and campaign design that honored its roots and community.
Deliverables:
Brand Narrative and Storytelling Framework
Visual Direction for Reopening Campaign
Interview and Content Development for Digital Platforms
Social Media and GoFundMe Page Setup
Photography and Creative Consultation for Ribbon Cutting Event
Lawrence & Colbert Salon
Maverick Medical
Scope of Work:
Developed the complete brand identity and marketing foundation for Maverick Medical, a new family practice clinic dedicated to providing care for Black and Hispanic communities. The project focused on building a unified visual and storytelling system that communicates trust, accessibility, and innovation.
Deliverables:
Brand Book and Style Guide (logo usage, color palette, typography, and tone)
Mission and Vision Statements
Marketing and Brand Messaging Framework
Sweet Hardwood Flooring
Scope of Work:
Created the complete brand identity and pitch deck for Sweet Hardwood Flooring, a Pasadena-based, licensed, and insured flooring company known for craftsmanship, precision, and premium design. The project focused on building a timeless, high-end brand image that communicates trust, professionalism, and legacy craftsmanship through clear visuals and storytelling.
Deliverables:
Brand Book and Style Guide (logo usage, color palette, typography, and tone)
SHW Brand Guidelines 2025 Final
Pitch Deck for client presentations and new business development
SHW Deck FINAL 2025
Mission, Vision, and Core Values Statements
Brand Voice and Messaging Framework
Visual Direction and Photography Style Guidelines
The Amayah Renee Jamonte Foundation
Scope of Work
The scope of work for the ARJF Brand Guidelines 2025 involved developing a complete brand identity system and strategy to define how The Amayah Renee Jamonte Foundation presents itself across all platforms. The project established the foundation’s visual and verbal language, ensuring consistency, clarity, and emotional connection throughout its communications.
Key Deliverables Included:
Brand Discovery & Strategy: Defined ARJF’s mission, vision, values, and positioning to capture its purpose of supporting foster youth and disadvantaged communities.
Brand Voice & Tone Development: Outlined communication principles that reflect ARJF’s compassionate, empowering, and motivational personality.
Logo System & Usage Guidelines: Designed and documented proper logo applications, spacing, and restrictions to maintain visual integrity.
Color Palette & Typography System: Created a cohesive color and font system optimized for both print and digital environments.
Imagery Direction: Developed guidance for authentic, human-centered photography that reflects diversity, hope, and resilience.
Brand Applications: Illustrated how the brand translates across print, digital, and future campaign materials (website, social media, brochures, events, merchandise, etc.).
Comprehensive Brand Book: Delivered a full guideline document outlining brand elements, visual examples, and usage instructions for internal and external stakeholders.
Outcome:
The finalized brand book established a unified and scalable identity system for ARJF, empowering the foundation to communicate its mission with professionalism, warmth, and authenticity across all touchpoints.
Gracelight COmmunity Health
Scope of Work:
At Gracelight Community Health, I’ve led marketing and communications initiatives that bridge storytelling, design, and strategy to strengthen how patients, staff, and community connect. My work spans from major campaigns like Medicare and Medi-Cal Enrollment to organization-wide programs such as the Story Collective and Gracelight Channel. I’ve developed bilingual content, video campaigns, newsletters, signage, and digital outreach materials that reflect Gracelight’s mission of providing accessible, compassionate care across Los Angeles.
Medicare Enrollment Campaign
Scope of Work: Multi-wave campaign to support Medicare enrollment with clear and accessible messaging.
Deliverables:
• Three-wave postcard series
• In-clinic posters and staff talking points
• Artera text campaigns
• Data tracking coordination
• Signage and follow-up templates
Medi-Cal Enrollment Campaign
Scope of Work: Outreach and design campaign to support Medi-Cal renewal and re-enrollment.
Deliverables:
• FAQ one-pager and handouts
• Flyers and TV screen slides
• Renewal text message series
• Staff communication templates
National Health Center Week
Scope of Work: Weeklong creative campaign celebrating patients, staff, and programs.
Deliverables:
• Social media graphics
• Event photography coordination
• “Healthcare for All” banners
• Internal communications
“What I Like About Gracelight” Campaign
Scope of Work: Short-form video campaign capturing authentic staff voices.
Deliverables:
• Reels and short videos
• Interview guide
• Captions and branded overlays
• Posting schedule
Story Collective and Story Seekers
Scope of Work: Development of storytelling program for patient and provider narratives.
Deliverables:
• 50+ patient stories
• Program identity and banners
• Staff storytelling trainings
• Newsletter and social features
Read the Stories →
Gracelight Channel
Scope of Work: Internal media channel for clinic TV screens.
Deliverables:
• Video content schedule
• CEO and CMO intro messages
• Program highlight segments
• Slide and template designs
Rapid Response Team Program
Scope of Work: Outreach support for immigration and legal Q&A sessions.
Deliverables:
• Bilingual flyers
• Clinic signage
• Staff rollout guide
• Scheduling templates
Employee Monthly Newsletter
Scope of Work: Monthly internal newsletter for chiefs and leadership.
Deliverables:
• Newsletter design
• Content layout and writing
• Coordination with departments
• Final distribution
Patient Newsletter
Scope of Work: Bilingual patient-facing newsletter to promote services and programs.
Deliverables:
• Newsletter design and writing
• English and Spanish versions
• Scheduling and distribution setup
• Website and TV integration
Artera Text Campaigns
Scope of Work: Bilingual patient text messaging for key initiatives.
Deliverables:
• Messaging strategy
• Copywriting templates
• Cross-department coordination
• Performance timing plans
Creative Direction and Brand Support
Scope of Work: Oversight of print, digital, and clinic visual identity.
Deliverables:
• Flyers, brochures, banners, and postcards
• Photography direction
• Signage for relocations and events
• Template and style guide updates